Campaign Design, 2024

In my senior year at ASU, I partnered with NASA for my capstone project to redesign their Psyche Campaign for the 2024-2025 academic year. The Psyche mission is a bold initiative to explore the metallic asteroid Psyche, which orbits the Sun between Mars and Jupiter.

The project included a comprehensive book, exhibit design, and campaign collateral to ensure the campaign's success across multiple platforms. To maintain public interest post-launch, my design partner and I developed the theme "Psyche's Birthday Bash." We used playful character branding, vibrant colors, and bold typefaces to engage children and teachers. Through this redesign, I learned how to effectively capture and sustain audience interest, inspiring excitement about the mission across generations.